This past fall, Boa Technologies partnered with the Boarding 4 Breast Cancer to help raise money and awareness for early breast cancer detection. They focus on youth awareness and active lifestyle promotion campaigns. This seemed like a very unique way to donate – I’ve already got a pink breast cancer shirt and a couple related pins, but the pink Boa replacement reels are definitely the most unique and very memorable. Most Boa reels are black or silver, so to see a bright pink one on the slopes is a very eye catching marketing tool. B4BC has partnered with a lot of companies that specialize in active outdoor lifestyles like The North Face, Gnu Snowboards, Sun Bum, as well as premier events like the X-Games.
Now that the snowboarding season is here, if you’re looking into getting or already have boots with Boa technology, consider a unique upgrade with the pink reels and donate to a good cause.